According to Statista, an estimated 243.6 million Americans use social media every day. As a result, it can be difficult for your brand to stand out. Luckily, you can always partner with an agency like Happy Spark Media to help you put your best foot forward online. Here are five reasons why you should outsource your company's social media marketing.
1. Tell a Cohesive Story
Each social media platform has its own unique style and community, so a format that works for Twitter won’t necessarily work on Pinterest or Facebook. An experienced social media marketer understands how to adjust the content and graphics to fit each specific platform without diluting the message. They can make sure your brand story is cohesive on every social media platform.
2. Stay Ahead of Trends
An outside agency can produce content that is timely and relevant. They can also stop you from publishing content that may be perceived as insensitive. Dedicated social media professionals will do their best to make sure your brand stays ahead of the trends.
3. Save Time and Money
There are more social media platforms launching every year, which can make it difficult and time-consuming for business owners to stay on top of them all. Entrepreneurs are also less likely to have graphic design skills and know-how to design graphics or create content that truly stands out. Happy Spark Media can put your social media marketing on autopilot, saving you both time and money. Your staff will also be able to focus on higher-level tasks.
4. Provide Customer Support
Social media is about more than just publishing great-looking content. You should also use the platforms to engage with customers. With an outsourced social media agency, you will have 24/7 customer support across every social platform so your sales team can focus on closing deals.
5. Achieve Key Performance Indicators
Experienced social media marketers understand how to deliver results quickly and efficiently. They can also help you track several key performance indicators (KPIs) to get a better understanding of your audience.
Please contact us today to learn more about our social media services.